The Virginie Viard Chanel era has officially commenced with a tribute to the late couturier, Karl Lagerfeld. Lagerfeld had a known adoration for books, owning thousands. The runway was designed to resemble that of a library, the models walking at an unusually leisurely pace, making note that the Chanel woman is equipped to immerse herself in books and culture alike. Viard curates the collection to fit Lagerfeld’s current client base, incorporating tweed, long silhouettes, and flattering high necklines. However, Viard also made a point to reach out to more vivacious cliental, adding bright hues and shorter hem lines to the collection. Keeping the traditions that Coco and Karl Lagerfeld put in place, Virginie Viard is now about to put her own touch on the Chanel brand.
NOEMI Magazine 